Background & Objective
How might we provide important information to incoming and current students while still serving as a staff resource?
Provide a more streamlined student experience:
- Advisors are getting similar questions in many of their meetings with students
- The website content was written by advisors deciding what made sense for the students
- Original site is very linear, walking through a process to graduation that isn’t always straight-forward
Methods and Tools
- Content Audit
- Service Ecology Evaluation
- Survey, Interviews, Focus Groups
- User Stories, User Flows
- Card Sorts, Tree Test
- Low-fi & High-fi wireframes
- Google Analytics / Figma / Miro / Adobe Experience Manager
Key Results & Success Criteria
- Were there a decrease in similar questions?
- Staff feedback
- Was there an increase in web scheduled appointments?
- Survey / User testing feedback
Target Audience
- Students
- Incoming
- Current
- Transfer
- Staff
- Advisors
- Admin
- Leadership