The Dyrt Dogs: Northwestern University Capstone Project

Persona for Dryt App User
Presented May 2021

Background & Objective

Camping has seen steady growth over the past 5 years (Kampgrounds of America, 2020), but due to the pandemic there was a dramatic increase in camping, including first time campers that intend to continue their outdoor adventures. Many campers and outdoor enthusiasts enjoy bringing along their four-legged friend.  Some of the most important amenities campers are looking for are locations that have off leash areas including dog parks and beaches, spacious campsites, and nearby pet-friendly hiking trails. It’s hard to find this kind of pet-friendly information in widely-used camping apps. Based on preliminary research, a camping app that provided these pet-specific resources and reviews would have a head start in the outdoor recreation market to serve this niche.  

While The Dyrt camping app has a filter for pet-friendly campgrounds it lacks in-depth resources.  

Methods & Tools

  • Qualtrics Survey
  • Email Interviews
  • Micro-usability Tests
  • Observation
  • Persona
  • Low-fi Wireframes
Filter Sketch for Dyrt App
A quick sketch of possible solution for pet owner search filters
Brainstorm in Miro
Brainstorm using Miro to pull important data points from Qualtrics Survey
Persona for Dryt App User
This is Crystal. She’s a millennial with one dog that needs more resources when choosing a campground.
Read Research Report
Dryt Dogs: Expanding The Dyrt Camping App Presentation

This was a project for my capstone class at Northwestern University.

Key Results & Success Criteria

Increase partnerships with campgrounds, build customer loyalty, and grow paid membership

Target Audience

The Dyrt mobile app development team