Background & Objective
Camping has seen steady growth over the past 5 years (Kampgrounds of America, 2020), but due to the pandemic there was a dramatic increase in camping, including first time campers that intend to continue their outdoor adventures. Many campers and outdoor enthusiasts enjoy bringing along their four-legged friend. Some of the most important amenities campers are looking for are locations that have off leash areas including dog parks and beaches, spacious campsites, and nearby pet-friendly hiking trails. It’s hard to find this kind of pet-friendly information in widely-used camping apps. Based on preliminary research, a camping app that provided these pet-specific resources and reviews would have a head start in the outdoor recreation market to serve this niche.
While The Dyrt camping app has a filter for pet-friendly campgrounds it lacks in-depth resources.
Methods & Tools
- Qualtrics Survey
- Email Interviews
- Micro-usability Tests
- Low-fi Wireframes
This was a project for my capstone class at Northwestern University.
Key Results & Success Criteria
Increase partnerships with campgrounds, build customer loyalty, and grow paid membership
The Dyrt mobile app development team