Methods & Tools
These are the assets we utilized for this project.
- Content Audit
- Focus Groups
- Card Sort and Whiteboard Sessions
- Low-fi Wireframes
- Google Analytics, Customer Service Metrics
Background & Objective
The unit was merging an array of services into one website. We aimed to create a website that uses common vocabulary and user-centered design for easy navigation.
Key Results & Success Criteria
Increase in support tickets over individual email requests and phone calls
Internal stakeholders in different roles