Museum Website Redesign

Methods & Tools

These are the assets the team utilized for this project.

  • Content Audit
  • Hi-fi wireframes
  • Google Analytics
  • Enhance Available AEM Components

University of Michigan Museum of Natural History Old Homepage

Background & Objective

The museum wanted to branch out from the standard department template to showcase exhibits, visitor information, and group programs. They were focused on achieving a design that was easy to navigate to explore sections of the website and find information, while staying within brand guidelines and supporting marketing efforts.

Key Results & Success Criteria

Increased web traffic to homepage and key sections of the website.

Target Audience

Museum visitors and educators