![University of Michigan Museum of Natural History Current Homepage](https://i0.wp.com/marialaitan.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-02-at-3.32.19-PM-1-1.png?resize=750%2C469)
Background and Objective
The museum wanted to branch out from the standard department template to showcase exhibits, visitor information, and group programs. They were focused on achieving a design that was easy to navigate to explore sections of the website and find information, while staying within brand guidelines and supporting marketing efforts.
Methods & Tools
- Content Audit
- Hi-fi wireframes
- Google Analytics / Adobe Experience Manager / Figma
![University of Michigan Museum of Natural History Old Homepage](https://i0.wp.com/marialaitan.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-02-at-3.42.34-PM-1.png)
![](https://i0.wp.com/marialaitan.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-02-at-3.32.19-PM-1-1.png?resize=750%2C469&ssl=1)
Key Results & Success Criteria
Increased web traffic to homepage and key sections of the website.
Target Audience
Museum visitors, educators, researchers, general public