Museum Website Redesign

University of Michigan Museum of Natural History Current Homepage
Launched April 2019

Background and Objective

The museum wanted to branch out from the standard department template to showcase exhibits, visitor information, and group programs. They were focused on achieving a design that was easy to navigate to explore sections of the website and find information, while staying within brand guidelines and supporting marketing efforts.

Methods & Tools

  • Content Audit
  • Hi-fi wireframes
  • Google Analytics / Adobe Experience Manager / Figma

University of Michigan Museum of Natural History Old Homepage

Key Results & Success Criteria

Increased web traffic to homepage and key sections of the website.

Target Audience

Museum visitors, educators, researchers, general public