Background and Objective
The museum wanted to branch out from the standard department template to showcase exhibits, visitor information, and group programs. They were focused on achieving a design that was easy to navigate to explore sections of the website and find information, while staying within brand guidelines and supporting marketing efforts.
Methods & Tools
- Content Audit
- Hi-fi wireframes
- Google Analytics / Adobe Experience Manager / Figma
Key Results & Success Criteria
Increased web traffic to homepage and key sections of the website.
Museum visitors, educators, researchers, general public