LSA Technology Services Website

Developed to improve search and access to all our services while supporting LSA Technology Services’ strategic goal of “Providing Faculty and Staff with Easier Access to Services,” the website houses support information for the newly formed units: Academic Technology Services, Operational Effectiveness, Research Computing and Infrastructure, Support Services, and Web and Application Development Services.

Read full article on background and process on Technology Services.

  • Uses customer research to drive best digital outcomes.
  • Transform complex tasks into intuitive, accessible and easy-to-use designs through the entire experience lifecycle, from the first-time user to the expert.
  • Analyze internal and external feedback to create design solutions that satisfy user and business needs.

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BrightEdge SEO

Experience using BrightEdge to increase SEO in digital marketing.

Current projects include:

  • University of Michigan Natural History Museum
  • Technology Services Website Launch
  • College Department Goal to Increase Graduate Student Exposure
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Google Analytics

Implementation, Reports, & Training

  • Implement and maintain Google Analytics views for over 125 unit websites.
  • Create custom reports in Google Analytics for units to use to make data-driven marketing and website decisions.
  • Train staff to utilize the data in their marketing efforts.