Interactive style guide built with bootstrap framework, for use during design implementation and development. The groundwork for a living document for an evolving project.
Establish and maintain communication with over 450 web editors, Google Analytics, and WordPress account holders using MailChimp.
Maintain an average list open rate of 65.5%, triple the industry average of 17.7%.
Train and support LSA unit mailchimp users.
Experience using BrightEdge to increase SEO in digital marketing.
Implemented and maintain Google Analytics views for over 125 unit websites. Create custom reports in Google Analytics and train staff to utilize the data in their marketing efforts.
LSA homepage was designed and built in Adobe Experience Manager (AEM). Includes custom site specific features including embellished hover effects, parallax images, video banner, and treatments for full-width images.
Semester in Detroit is an LSA unit website. This was part of a 125 site migration from OpenText to Adobe Experience Manager (AEM).
- Assisted with the implementation of AEM across all the LSA unit websites
- Design input during early stages with directions from Marketing & Communications
Custom interactive SVG built for Adobe Experience Manager (AEM) component.