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LSA Project Style Guide Built with Bootstrap

Interactive style guide built with bootstrap framework, for use during design implementation and development. The groundwork for a living document for an evolving project.

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Mailchimp Support

Campaigns, List Management, Report Analysis, & Staff Training

  • Establish and maintain communication with over 450 web editors, Google Analytics, and WordPress account holders. 
  • Maintain an average list open rate of 65.5%, triple the industry average of 17.7%.
  • Train and support LSA unit Mailchimp users.
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BrightEdge SEO

Experience using BrightEdge to increase SEO in digital marketing.

Current projects include:

  • University of Michigan Natural History Museum
  • Technology Services Website Launch
  • College Department Goal to Increase Graduate Student Exposure
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Google Analytics

Implementation, Reports, & Training

  • Implement and maintain Google Analytics views for over 125 unit websites.
  • Create custom reports in Google Analytics for units to use to make data-driven marketing and website decisions.
  • Train staff to utilize the data in their marketing efforts.
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U-M College of Literature, Science, and the Arts

College of Literature, Science, and the Arts (LSA) website was designed and built in Adobe Experience Manager (AEM). Contributed in the implementation of custom site-specific features including:

  • Embellished hover effects
  • Parallax images
  • Video banner
  • Treatments for full-width images
Semester in Detroit website screenshot

LSA Unit Website

An example of a LSA unit website is Semester in Detroit. This was part of a 125 site migration from OpenText to Adobe Experience Manager (AEM).

  • Assisted with the implementation of AEM across all the LSA unit websites
  • Design input from early design to development